In 2013, local designer Yoshiyuki Hayashi and textile expert Yukinobu Danjo teamed up with local agency Discoverlink Setouchi to plan a collaboration to support local development. After careful weighing, the three decided to cooperate in the launch of a minimalist boutique Onomichi Denim Shop to attract more attention to the region’s exquisite craftsmanship and the local people’s unique fashion taste.
Do not underestimate the second-hand jeans sold in this store. A pair of jeans that have been worn for more than a year can be priced twice as much as new products.
The store selected a group of tryers from the local area and began a one-year trial of try-out. These tryers promised to rotate two pairs of jeans in one year to ensure that they are almost daily. Then they took their pants to the shop every week and received a special denim process to leave the jeans where the tryers lived and worked.
In summer, when the legs are bare, the perfect figure is to show off. For girls, cowboys are undoubtedly the most loved ones, whether they are trousers or shorts or skirts, because it is a The single item that never fades throughout the year is classified as “the head of all-match clothing.”
Jeans is always the leader in age-reduction, but also the trousers with the highest image rate in daily life. When you don’t know what to wear on weekdays, you can go out and get out, you don’t have to worry about it. It’s more than a normal trouser style. The beauty of appearance is strong, and people look dry and crisp. It is even more spiritual.
The new season, of course, to invest in a new pair of jeans to open up a whole new situation, and the classic hot hole jeans is a veteran business card. The jeans with a hole in it are a bit more fashionable than the ordinary jeans, and you can easily wear out your youthful vitality.
The signature scissor logo was originally painted in watercolor and then digitized. The result is a unique pattern that combines craftsmanship and technology and meets the design concept of “respecting the tradition and breaking the rules.” Scissor also metaphorized the DENHAM team spirit with two blades. Work together to achieve greater results.
In Jason’s office, you can also see many story-rich scissors, which are considered to be a symbol of cowboy quality.
Jeans originated in the United States, and with the advent of Italian and Japanese craftsmanship, more details were added to them, “The Truth is in the Details,” Jason said.
The “work hard & be nice to people” attitude slogan poster is particularly conspicuous.
On the occasion of the tenth anniversary, the first gift brought is the tenth anniversary album – “A Decade Of DENHAM”. The book tells the story of the brand and specifically lists the most memorable moments to date.
After the jeans are washed and dried, they must be hard. This is in addition to the reason you use detergent, and one of the reasons is that there is a layer of glue on the denim. Therefore, try not to use machine wash or dry cleaning for the first time. It is better to wear it on your body. Cleaning jeans will make your jeans more in line with your leg type, and the effect will be better. After cleaning, hang it in a ventilated place and let it air dry.
Newly purchased jeans can be first immersed in salted water (the salt water can be tasted as long as it is salty). After a whole day, rub it again with your hands. Do not use machine washing. Usually when washing, if you can turn the side out and then wash and dry, you can also minimize the degree of fading.
Fold the jeans and put them in the laundry bag (or use hand wash). Use the dishwashing detergent (because normal detergents have a whiter effect). The ingredients contain a little bleach, so the jeans are easy to fade and wash. The bowl contains no bleach and can be greased in addition to its cleansing effect. Jeans or other dyed new clothes contain a layer of glue (the taste of new clothes), and they can be soaked with white vinegar after buying it, which can make the clothes soft and can be fixed to prevent discoloration.
For less dirty jeans, use a detergent to wash, try not to use detergent, the general detergent contains a certain percentage of bleach, easy to fade jeans. In addition, please turn the jeans upside down so that it can effectively extend its life.
Is the higher the cotton content, the better? No, cotton is easy to wrinkle and shrink. The tops of cotton are easy to wrinkle. Pure cotton feels good, but it is not easy to manage. Jeans are a very special category of clothing, its main feature is the long life, and the value of the product is also increasing with the increase in life expectancy, that is, the more old jeans, in fact, should be more valuable, but also more beautiful. The level of a pair of jeans is largely determined by the grade of the fabric.
The cost of a piece of jeans is mainly composed of fabric cost, processing cost, accessories cost, washing cost, circulation cost, and merchant profit. Of these costs, the ones most likely to be faked are fabrics. As long as they are textile and apparel-based, anyone who knows a little about the price of cotton and yarn knows how much fabric a pair of jeans consumes. There are multiple, so it is easy to figure out the cost of a piece of jeans fabric. According to the current international cotton and cotton yarn prices, it is easy to conclude that if adulteration is not done, it is impossible to make such a low-priced finished product.
The more beautiful you wash, the older and more savory, are the distinguishing features of jeans that differ from ordinary clothing. To achieve this goal, the fabric texture is undoubtedly crucial. Jeans with poor fabrics not only have a short product life, are uncomfortable to wear, but are also subject to change, discoloration, and wear and tear. At the same time, the added value of jeans is also reflected by washing water, and the quality and effect of washing water is totally dependent on the texture of the fabric. Without good fabrics, it is impossible to make very high-grade washing effects.
From the work clothes of American gold rushers to the classic engraved Japanese textile and dyeing techniques, the position of jeans in fashion items has always been difficult to shake. Whether it is not “cattle owners” or not, there is always a pair of jeans in the closet.
One of the original cows to buy home, sitting cross-legged every day, in order to raise a few cat whiskers, with the wear habits form a fall, the wearer can wear a unique effect with the jeans.
The reason why the original cow is “shaped” is directly related to the number of pounds in jeans. The higher the pound number, the harder it is, and it can even stand upright on the ground. However, in the summer, there is basically no need to pursue high pounds. The moderate 12oz to 14oz is a comfortable and stylish pound.
However, since the original cow will fall, the dye will be stained on other clothes, and it will take at least a year to develop its favorite effect, like a practice of patience and willpower. Washing the water jeans directly helps you “cross” through to the successful cow raising step.
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